StructuredFlow helps B2B teams fix broken UX in complex software
We help by turning dense data tools into clean, scalable, and intuitive products
Sample data visualisation design built for an enterprise tool.
Who we are:
Experienced B2B product and UX consultants
With a deep background in industrial software and technical systems, StructuredFlow designs intuitive interfaces for platforms rooted in location, operations, and real-world decision-making.
We partner with B2B teams in renewables, geospatial tech, and agritech (environmental data) to bring clarity to complex tools helping them deliver digital products that are clean, efficient, and truly usable.
From SaaS platforms and analytics dashboards to internal tools, we transform dense workflows into focused, user-centered experiences that work seamlessly for the people who rely on them every day.
Examples of modular UI components used in the dashboards we design.
Our approach
At StructuredFlow, we follow a pragmatic, research-driven UX process tailored to the needs of technical and data-intensive B2B platforms. We focus on clarity, usability, and real-world alignment, especially in environments where complexity is the norm.
1: Understanding the user in context
We start by immersing ourselves in your users’ working environments to understand their goals, constraints, and pain points whether they’re navigating a dashboard, configuring a complex system, or working on the move.
We use contextual inquiries, user journey mapping, and domain interviews to ground our design work in the reality of your operations.
2: Translating complexity into clarity
Using structured task analysis, lean prototyping, and domain modeling, we streamline complex, multi-step processes into clean, efficient interfaces.
Our goal is always to reduce friction, cognitive load, and onboarding time while preserving the power and depth of your platform.
3: Iteration with real feedback
We test early and often with real users in the field, simulating actual scenarios and edge cases.
Our iterative process from low-fidelity wireframes to functional prototypes ensures every interface aligns with how people really work, not just how systems are structured.
4: Delivery with technical alignment
We collaborate closely with your engineering team to ensure designs are feasible, scalable, and sustainable.
From responsive behaviour to fallback states and interaction logic, we provide detailed design specifications, reusable components, and developer-ready assets, making the handoff frictionless and implementation-ready.
5: Driven to meet KPIs
At StructuredFlow, every design decision is grounded in your business objectives. We align our process with your KPIs from the start, whether it's improving conversion, reducing churn, or boosting engagement.
Through targeted research, usability testing, and data-informed iteration, we ensure the user experience not only meets user needs but also drives measurable results. Our work is delivered with clear insights and actionable outcomes that translate UX improvements directly to your product’s success
Transform your product experience with expert UX strategy
At StructuredFlow, we help B2B companies drive user satisfaction, reduce friction, and enable users to get the job done through deeply informed UX strategy and design. Whether you're building a product from scratch or evolving an existing platform, we offer expert, embedded support tailored to you whatever your business goals.
UX Audit & Recommendations
A detailed expert review of your application or software, uncovering usability issues and missed opportunities.
Includes:
① Heuristic analysis
② UX scorecard
③ Prioritised improvements
④ Visual examples
User Research & Testing
We run user interviews, usability tests, and research sprints to validate your ideas and designs early.
Includes:
① Research planning
② Live testing
③ Insight reports
④ UX recommendations
Team Training & UX Workshops
Upskill your internal teams with tailored training on UX principles, research, and best practices.
Includes:
① Live or recorded workshops
② Custom topics
③ UX process support
④ 60-day support
End-to-End UX Partnership (Retainer)
With a retainer based plan, StructuredFlow offers flexible monthly support tailored to your roadmap to be determined in accordance with your needs.
A long-term UX partnership where we work with your product teams to guide strategy, shape experiences, and support delivery.
Includes:
① Strategic planning
② Design reviews
③ Product alignment
④ Embedded collaboration
Book a FREE UX strategy call
If your product is powerful but your users are struggling with complexity, it’s time for a reset.
Let’s talk.
Whether users are getting lost in workflows or support tickets keep piling up, a focused call can uncover what’s really causing friction and what to do about it.
WHAT'S INCLUDED:
Trusted by Product Managers in leading
blue-chip organisations
We've had the pleasure of working closely with StructuredFlow on several UX and UI design initiatives, spanning both desktop and cloud-based software applications. As a consultancy StructuredFlow consistently brings a high level of expertise, creativity, and strategic thinking to every project we’ve tackled together.
What our clients say ...
StructuredFlow is a top-tier B2B UX consultancy with a sharp user-first mindset. They balance big-picture thinking with attention to detail, whether through research, wireframes, or design reviews.
They’re open, collaborative, and create an inclusive space where ideas flow and teams align. Working with them is not only effective but genuinely enjoyable as they bring clarity, energy, and leadership to every project.
Alexander K.
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